Moxie began life as a tonic that promised to cure anything from paralysis to nervous exhaustion. In 1884 Moxie was sold in bottles and in bulk as soda fountain syrup. The secret ingredient, the gentian plant, was said to sometimes taste like turnips, and resembled asparagus or milkweed. The new marketing strategy promoted Moxie as "a delicious blend of the bitter and the sweet, a drink to satisfy everyone's tastes." Moxie's unusual flavor was an acquired taste; advertisements urged consumers to "learn to drink Moxie" and turned it's bitterness into a virtue by boasting that it was "never sticky sweet." Moxie-flavored lollipops were given to children to help them learn to like it. In this ad, it states that the drink is sold by all temperance beverage sellers.
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